About Alain Pinel
A Bay Area Tradition
Alain Pinel Realtors (APR) began in 1990 with three people who saw residential real estate a little differently than other firms at the time. They believed that the principles shaping success in every other industry such as innovation, global networking, technology-driven productivity, and attention to the market place would succeed in real estate as well. When they launched the business, they also launched a revolution:
APR was the first real estate firm to embrace the idea that improvement comes by taking risks, innovating, adapting to change, and continually questioning assumptions.
We were the first to invest in our brand, recognizing the power of high-quality marketing materials to attract notice, communicate values, articulate our brand promise, and create memorable impressions among agents, clients, and the industry.
We were the first to recognize and leverage the advantages delivered by cutting-edge information tools. The apr.com website was launched in 1993, even before most technology companies had public websites.
And we were first to embrace a code of best practices that set a foundation for consistent excellence over time.
We’ve adhered to the principles of our founders. And our way of doing business has paid off in a reputation for integrity, style, and stability through change. Our history is simply the basis for our future, and by every indication, we will continue to be a best-seller.